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3.4.4 TechnologyManagement Including Manufacturing Strategy 100 Marks

Course Content

1. Corporate Strategyand manufacturing

Pitfallsof functional based strategies

StrategicIntegration of manufacturing and Marketing

Conceptof Order Winners and Qualifiers

2. Technology Management and New Product Development (NPD)

Corporate Strategy and New Product Development

Organizationfor NPD

3. Technologymanagement and Idea Generation for NPD

Discoveringcustomer needs

Sourcesfor new product ideas

Marketassessment and value analysis

Evaluationof new product ideas

4. Technologymanagement and NPD project selection

Assessmentof product concept

Assessmentof competitors

Concepttesting

Financialanalysis of projects

5. TechnologyManagement and Product design

Integratedproduct design

Designfor Quality using Quality Function Deployment

Designfor Reliability

Designfor Manufacturability

6. Order Winners andQualifiers

Dimensions of Order-winners and qualifiers — manufacturing -specific. not

Manufacturing-specific,not manufacturing related

Determiningorder winners and qualifiers

RelatingManufacturing and markets— price, quality, reliability, speed

7. Process Choice

BusinessImplication of process choice — project, jobbing, line, batch.continuous

Hybridprocesses — batch related, line related

TechnologyStrategy — flexibility, push vs pull, technological opportunities

8. Product Profilingand Manufacturing

Manufacturingand product life cycle stages

Manufacturingfor multiple markets

Manufacturingand incremental marketing changes

9. Focusedmanufacturing and Group Technology

Principlesand concepts

Methodology

10. Make or Buy

Coreelements of the business and strategic considerations

Spanof process and product technology

Productvolumes, costs

Investmentdecisions

11. ManufacturingInfrastructure

Structure— specialists generalists

OperationalControl — quality. inventory manufacturing

12. Basics of WorldClass Manufacturing

GeneralPrinciples

DesignPrinciples

HumanResource Principles

Quality and Process Improvement Principles

CapacityPrinciples

13. Just- in TimeManufacturing

Principles

Practices

l4. Time-basedCompetition

Timeas a competitive weapon

NewProduct Development and time to market

15. Mass Customization

Markettrends

Pre-requisitesfor mass customization

Technologiesfor mass customization

16. Theory of Constructions (TOC)

Basicsof TOC

Drum-Buffer-Ropesolutions to manufacturing

Tooin project management and supply chain management

Reference Text :

Operation managementfor competitive Advantage by Chase-Jacobs - Acquilano

3.4.5 BusinessProcess Re-engineering & Benchmarking 100 Marks

Course Content

1. Business ProcessFundamentals

Definitionor Business Processes

Businessprocesses and functional processes

Importanceof focusing on business processes

2. UnderstandingBusiness Processes

Customerfocused analysis of business processes

Identifyingvalue adding activities

3. Visualizing BusinessProcesses

Introductionto flowcharting

Typesof flowcharts — block diagrams, functional flowchart withtime-lines

4. Types ofre-engineering

ProcessImprovement with cost reductions

Achievingbest-in-class with competitive focus

Radical change by re-writing the rules

5. Organizing forProcess Improvements

Settingup teams, choosing team leaders

Trainingteams for process improvements

6. Benchmarking

Originsbenchmarking — Xerox approach

Definitionof benchmarking

7. Internalbenchmarking

Benchmarkingagainst the best the unit

Benchmarking against the best in the group.

8. Externalbenchmarking

Benchmarkingthe best in the industry

benchmarkingthe best in any industry

9. Re-engineering andInformation technology

Flowchartinginformation Flows

UsingIT to speed up processes

3.4.7 World Class Manufacturing Practices 100 Marks

Course content:

1.Principles ofJapanese manufacturing

2. Total productivitythrough such practices

a.Kaizen

b.T.P.M..

c.S.M E.D

d.5-S Principles

e. Housekeeping

3. Getting the employeeinvolved in above

4. Problem solvingtools such as

a.TOO Tools — problem solving

b.TOO Toots — Management

5. Indian examples ofsuccessful Japanese Manufacturing Practices & benchmarking

Reference Text

1 Toyota ProductionSystems - Taichi Dhno• Kaizen Masaki Imai

2. Chroniel of aQuality Detective - Dr Shrinivas Gondhalekar. Poyal Sheth

3. Beyond T 0 M - ByRobed L Flood

4. T Q M Process - By Gopal Kanji. Mike Asher

5. Publications ofJMAM. viz

6. Combo Kaizon,ifl5-S, in) Total Production Maintenance

3.4.8 AdvancedSupply Chain Management 100 Marks

Course Content :

1) Understanding thesupply chain

a)What is a supply chain?

b)Decision phases in a supply chain.

c)Process view of a supply chain.

d)The importance of supply chain flows.

e)Competitive Supply Chain Strategies.

f)Achieving strategic fit.

2) Network design inthe Supply Chain.

a)The role of network design in-the supply chain.

b)Factors influencing network design decisions.

c)A framework for network design decisions

d)Models for facility location and capacity allocation.

e)Making network design decisions in practice.

3) Designingdistribution network in a supply chain

a)The role of distribution in the supply chain.

b)Factors influencing distribution network design.

c)Design option for distribution network.

d)Distribution network in practice.

4)Inventory Managementrisk pooling

a)Introduction

b)A single warehouse inventory example

c)The economic lot size model.

d)The effect of demand uncertainty

e)Risk pooling

f)Centralized versus recentralized systems.

g)Managing inventory in the supply chain

5) The valueinformation

a)Introduction

b)Bullwhip effect

c)Effective forecasts

d)Information for the coordination of systems.

e)Locating desired products

f)Lead time reduction

g)Information and supply chain trade-off.

h)Designing the supply chain for conflicting goals

6) Supply chainintegration

a)Introduction

b)Push. Pull and Push-Putt systems

c)Demand driven strategies, Collaborative Planning ForecastingReplenishment CPRP) concept

d)Impact on internet on supply chain strategies. (E -.business)

e)Distribution strategic. Direct shipment. Cross-docking, Milk run.transshipment

7) Internationalassessment test/ projects and presentations.

8) Strategic Alliances

a)Introduction

b)A framework for strategic alliances.

c)Third party / fourth party logistics

d)What are 3PL/4PL Advantages and disadvantages or 3PL, 3PL issues andrequirements?

e)Retailer supplier partnership

f)Types of RSP, Requirements of RSP. Inventory ownership In RSP. Issuesand steps in RSP

implementation,Advantages and disadvantages of RSP.

g)Distribution Integration, Types of and issues In DistributionIntegration.

9) E-procurement andoutsourcing

a)Introduction

b)Outsourcing benefits and risks.

c)A framework for Buy / Make decisions.

d)E-procurement

e)A framework of E-procurement.

10) InternationalIssues in Supply Chain Management

a)Glob& market / Technological/ Cost/ Political and EconomicForces.

b)Risks and advantage of International supply chain.

c)International versus Regional products.

d)Local autonomy versus central control.

e)Regional differences in Logistics- Cultural differences/infrastructure/ performance expectation and evaluation, Informationsystems availability, human resources.

f)Global business logistics

11) Lean manufacturingand SCM

a)Basic elements of lean manufacturing

b)Benefits of lean manufacturing

c)integration of lean manufacturing and SCM.

d)Mass customization, characteristics of mass customization.

e)implications and benefits of mass customization

f)SCM for mass customization.

12) ProcurementManagement in Supply Chain -

a)New Paradigms in Inventory and purchase management

b)Just in time, Elements and benefits of JIT systems.

c)Vendor Managed Inventory (VMI)

d)VMI Business Model.

e)Steps in setting up VMI, Benefits, challenges and limitations of VMI.

f)Overcoming limitations of VMI

13) Customer Value andSCM.

a)Introduction

b)The dimensions of Customer Value.

c)Conformance to requirements. product election, price and brand.Value-added services Relationships and experiences.

d)Strategic pricing

13) Customer Value andSCM.

a)Introduction

b)The dimensions of Customer Value.

c)Conformance to requirements. product election, price and brand.Value-added Services. Relationships and experiences.

d)Strategic pricing

14) PerformanceMeasurement and Control in Supply Chain Management

a)Introduction and concept of Benchmarking

b)Gap Analysis

c)Key action in benchmarking for best practices

d)Overview of Supply Chain Operations Reference (SCCR) Modeling

15) Ethical issues inSCM

a)Supply chain vulnerability

b)Conformance to applicable laws such as Contract and commercial laws,trade regulation, government procurement regulations,. patents,copyrights, trademark laws, transportation and logistics laws andregulations, environmental laws..

c)International practices.

d)Confidentiality and proprietary information.

Note: All the abovetopics need to he supplemented by case studies.

Reference Text :

1. Supply ChainManagement-Strategy, Planning and Operation By Sunil Chopra and Pet

Meindi (PearsonEducation, New Delhi)

2. Supply ChainManagement Concepts and Cases By Ranul V. Aitekar çPrealce allIndia.

New Delhi)

3.4.9 MaterialHandling and Transportation. 50 Marks

Course Content

1. 20 Principles o(Material Handling

2. Palletisation

3. Containerization

4. Transportation ModesI Attributes

5. Transportation mixin Economy

6. Total cost conceptin Material Handling and Transportation.

Reference Text

• Integrated Material Management — P. Gopalakr-ishnan

• Stores inventory Control — KS. Menon,

• MachineryHandbook

3.4.10 New productdevelopment and concurrent Engineering 50 Marks

Course content:

1. Defining forbusiness goals

2. Time bound Researchand development and prototype manufacturing

3. ConcurrentEngineering concepts and practices for easier quicker delivery ofprototypes

4. Applications of VANEat design stage.

5. Successful pilot runand production sing

Reference Text

1. Operations andIndustrial Management - Donald Delmar

2. OperationsManagement — Decision Making in the operations funcation — RoqerSchvoerier

3. Operations Management for Completive Advantage - Chase — Jacobs -Acquilanc

3.4.11 IndustrialEngineering Applications and Management 100 Marks

Course content

1. IndustrialEngineering definition & applications

2. I.L.O. book ofindustrial Engineering Standards.

3. IndustrialEngineering and productivity

4. P,Q,R,S.T concepts&i plant (shop layouts and selection of materials handlingequipment

and storage systems

5. Pre determinedmethods & time systems (PMTS) & application of low costautomation,

6. Ergonomics —Definition and applications

7. Origination MethodsApplications in office and white collar productivity

Reference Text :

• Industrial Engineering Applications and Management — Philip Hicks

• MathematicalTechniques in industrial Engineering - Shone K J.

• Handbook of industrial Engineering & Management — Ireson. V Ca;id Grand Ii

• QualityDetectives — Dr. Gondhalekar & Payal Shetty.

OptionalGroup— Information Technology

3.5.1 SoftwareEngineering - UA 100 Marks

Course content:

• Exposure to software development process— Software Lifecyclessuch as Waterfall, Spiral. Prototyping, Rational Unified Process,Agile Methodologies — Various phases in each lifecycle model! andthe pros and cons of these approaches to software development (2

sessions)–

• Analysis and Designof information systems (4 sessions)

oAssessing the Feasibility of a system

oGathering detailed requirement

oUse of Structured methods such as Data flow, Entity Relationshipdiagrams etc —

oUse of Object Analysis and Design

oUse Cases and visualization of the IT based solution

oDesign of Inputs Outputs and other Interfaces

• DocumentingSoftware requirements - various documents used at different stages of

softwaredevelopment process — User Requirement Specifications — (2sessions)

• Software Estimation — challenges iii Estimation of software -methods of software estimation such as Line of Code, Function Point,COCOMO, Use Case Point Method etc — Estimating a Coding Task versusnon-coding activities such as Documentation etc (2 sessions)

• Software Quality and Testing —Need for testing, Qualityassurance of software at each phase in the lifecycle, Various typesof tests such as Black box v/s White box, Functional test! Codereviews Stress tests, load tests etc Use of Use Cases for functionaltesting, Preparing Test Data and Test Cases, overview of Automatedmethods for testing —(2 sessions)

• Review of Student Presentations on exercise which requires themto analyses a business process, document the requirements, Analysisand Conceptual design of the system estimation of the software size(1 Session)

Reference Text

• Systems Analysis and Design by James

• Software Engineering by

• OOAD –Buch and Rambaugh

• UML by Wrox Publication

• OOAD & UML. by Rambaugh

• Software Metrics

• NassomReports and Nasscom for industry perspective

• Strutted system analysis and design : Concise study Ed : 1: Kelkar SA

3.5.2 TechnologyPlatforms 100 Marks

Course content

• HardwareTechnologies — Awareness of various platforms in the presentcontext and the

broadtrends in these platforms — comparisons across platforms etc

oEnd User Hardware – Desktop, Laptops, other mobile devices,

oStorage Technologies: Storage technologies such as Direct Attachedstorage

storage Area Networks (NAS), Storage Area Networks (SAN) , devicesfor backup

etc

oServer Technology platforms - popular server technologies such as theIntel, Sun based etc more specialized platforms such as for CRAY etc

oNetworking Platforms: (this could be dealt with In greater detail Inthe subject of networking - however a mention of This would benecessary for completeness

• Software Platforms—

oOperating System Platforms - Windows Unix, Linux (open sourceplatforms) — overview of OS principles and key differences betweenthe various platforms — impact from buyers perspective

oDatabase Platforms — Commonly used data based technologies based anthe Relational and object relational concept. Databases for datawarehousing and other

specializedapplications

• SoftwareDevelopment Platforms.

oWeb Platforms —various protocols used for the internet, theinternet Protocol,

HTTP,email Protocols, FTP, etc

oBasics of HTML — basic tags required to develop a transactionoriented form — concepts related to dynamic HTML

oOverview of one or more scripting Languages such as VB VB Script/Java Script ASP, PHP

oOverview Dot Net and Java platforms — essential Differences

oOverview of Platforms required for e-Commerce applications

oOverview of platforms and protocols required for mobile computingenvironments

•Future of Platforms

ReferenceText :

1.Godbole A.S. . — Operating systems

2.Steven Holzner — Visual Basic S Programming

3.Doanid Leach. Aiticd Malino - Digital Principles and Applications.

3.6.3 EnterpriseApplications 100 Marks

Course content:

• Overview of ITapplications in a common manufacturing cum marketing organizations,

• Overview ofApplications In various Industry verticals such as Banking andfinance Retail

Telecom, Healthcareetc.

• Enterprise ResourcePlanning (ERP) - Functional view of business processes and how

they are integratedsing an ERP. Benefits of ERR

• Supply ChainManagement — Need for Supply chain integration. Applicationoverview of

supply chain solution,advanced concepts such as Demand planning and Supplier

Relationship management— functional and product perspective

• CustomerRelationship management — Concept of CRM, modules of a CRM productand

what they do — suchas sales force automation, forecasting, contact management etc

• BusinessIntelligence and Data Warehousing —

o Purpose of DataWarehousing, difference between data warehouse and a

conventionalDatabase, Data warehousing products. Steps in building a data

warehouse— Extraction, Transformation and Loading (Eli.) etc Data marts v/sData

Warehouse

o MultidimensionalAnalysis tools

o Data Mining —Concept of Data Mining, Various models and algorithms for mining,

technologytools used for data mining

• KnowledgeManagement - Need for KM, Types of Knowledge, Capturing storing,reusing

Knowledge implementingKM initiative application of KM in various industries

• Enterprise ContentManagement— role of content management — ERP and other

Transaction relatedrecord, Web content and other understructure content. Integratingcontent management in organization workflows and ERP systems etcExamples of content management tools and applications in variousbusiness

• Enterprisesportals- Concepts of an enterprises portal, benefits to anorganization, technologies available for building such portals.

• EnterprisesApplications integration- Challenges in integrating variousenterprises applications – evolution of platforms neutral conceptssuch as XML to achieve integration - other modern technologies forapplication integration

Reference Text

Demo / Screen Shots ofERP Software such as SAP, CRM, and SCM products

3.5.2 TechnologyPlatforms 100 Marks

Course Content :

•HardwareTechnologies — Awareness of various platforms in the presentcontext and the

broad trends in theseplatforms — comparisons across platforms etc

oEnd User Hardware – Desktop, Laptops, other mobile devices,

oStorage Technologies: Storage technologies such as Direct Attachedstorage

storage Area Networks (NAS), Storage Area Networks (SAN) , devicesfor backup

etc

oServer Technology platforms - popular server technologies such as theIntel, Sun based etc more specialized platforms such as for CRAY etc

oNetworking Platforms: (this could be dealt with In greater detail Inthe subject of networking - however a mention of This would benecessary for completeness

• Software Platforms—

oOperating System Platforms - Windows Unix, Linux (open sourceplatforms) — overview of OS principles and key differences betweenthe various platforms — impact from buyers perspective

oDatabase Platforms — Commonly used data based technologies based anthe Relational and object relational concept. Databases for datawarehousing and other

specializedapplications

• SoftwareDevelopment Platforms.

oWeb Platforms —various protocols used for the internet, theinternet Protocol,

HTTP,email Protocols, FTP, etc

oBasics of HTML — basic tags required to develop a transactionoriented form — concepts related to dynamic HTML

oOverview of one or more scripting Languages such as VB VB Script/Java Script ASP, PHP

oOverview Dot Net and Java platforms — essential Differences

oOverview of Platforms required for e-Commerce applications

oOverview of platforms and protocols required for mobile computingenvironments

•Future of Platforms

ReferenceText

1.Godbole A.S. . — Operating systems

2.Steven Holzner — Visual Basic S Programming

3.Doanid Leach. Aiticd Malino - Digital Principles and Applications.

Systems– Electives :

3.5 .6 ManagingTechnology Businesses100 Marks

Course content:

• Overview of the IT / IT/TES/ Telecom and related businesses InIndia and the world —

segmentsof these Industries ,growth, forecast trends, key players, reasonsfor their success etc

• Study of variousbusiness models Including onsite/shoring, e-commerce, e-business,

commerceand pure play ‘e’ models.

• Challenges forthese businesses in the domestic and International markets such as

BusinessDevelopment, Pricing, Set up & Infrastructure Costs, Talentmanagement

Licensingcosts & Intellectual property rights, Mergers and Acquisitions ,Customer Contract

Managementand SLAs , managing Innovation legal Issues, Special Incentives and

schemessuch as the Export Processing Zones etc

• Case Studies ofsuccessful and unsuccessful technology companies

Reference Text

• A Guide to PMBok —Project Management Institute

• Various Cases onthe subject .— Prof Pradeep Pendse

• Managing ITInfrastructure — TMI

3.5.7 IT Governanceand Compliances 100 Marks

Course Content :

• Need for ITGovernance (COBIT Framework)

oOverview of various Standards and governance framework

oIntroduction to the COBIT Framework as an umbrella framework

oCOBIT Domains, Key Process Areas and Process

oImplementing COBIT in an organization

oAn Audit perspective of COBIT

• Overview ofother compliances:

oIT Act

oSarbanes Oxley and the Graham Bleach Act

oBS-7799/ISO 27000

oITL/ITSM

oRBI and other Banking Regulations and Bessel I I (for Banks)

oData Protection Act

oEtc

Reference Text

• COBIT 3.0/4.0 —IT Governance Institute

• BS — 7799 — IT Security Standards

• Appropriate Standards like Sarbanes Oxley

• IT Act 2000

3.5.10 InformationSecurity and Audit 50 Marks

Course content

• Need forinformation in an organization

• IdentifyingInformation Assets in an organization

• Threats and risksto Information

• Broad strategiesfor managing Information Security risks

• Discussion ontechnical controls in the area of:

oOperating system

oData base

oSoftware Ceve1opmenl process

oNetwork controls

oAccess control

oPhysical Controls

oControls for remote access

oInternet related control - including spam. Publishing viruses NetWare etc

oControls for wire less set ups

oControls in the context for Mobile and portable devices

oHardware related controls

• Considerations fordeciding appropriate choice of controls

• Basic principles ofAudit in the context of information security

• A process view ofInformation security – overviews of the BS -7799/ISO 27000 standard

Reference Text

• IT SecurityGovernance Institute (ITGI)

• BS. 7799/ISO/IEC1799

• BusinessApplication (System & Web) Process Flow and Security

• Database Security

• Network andcommunication security

• BusinessContinuity Management

3.5.11 SoftwareArchitecture 50 Marks

Course Content :

• What Isarchitecture?

• Why SoftwareArchitecture ?— goals and purpose of architecture

• Types ofArchitectural views of software — Project Managers view. Theengineering view.

the User case view etc4+1 view of architecture

• Layers ofarchitecture — organizational Architecture, InformationArchitecture,

,

IT ArchitectureApplication Architecture etc

• What is a Pattern ?Application to software design, benefits of using design patterns

• Explanation of keyDesign patterns — GRASP Patterns etc

• Explanation of KeyArchitectural patterns

• Overview ofEnterprise Architectural Frame work The Zachmanns Framework

Reference Text

• Art of SoftwareArchitecture — AJbn Stepehn.

SecondYear - Fourth Semester

4.1 ManagementControl System — UA 100 Marks Course content:

1. Financial goal setting - Analysis of Incremental ROI - SensitivityAnalysis Developing

financialgoals along organizational hierarchy - Concept and technique ofResponsibility

BudgetingAnalytical framework for Developing Responsibility Budgets -Integrating

ResponsibilityBudgets Integrating Responsibility Budgeting with MBO System.

2. ORGANIZATIONAL GROWTH Responsibility centers and profit centers -identification

andcreation of profit centers. profit centers as a control system De-Centralization and profit

centers.

3. Mechanics ofdetermining profit objectives of profit centers - problems andperspectives or

transferpricing Linear programming technique for determining divisionalgoals in a

multidivisional company - Problems of growth and corporate control.

4. CONTROL IN SPECIALSECTORS : Scrap Control . Control of R & D Project

Control- Administrative Cost Control - Audit - Efficiency Audit - InternalAudit

GovernmentCost Audit . Management Audit. Financial Reporting to Management

Underconditions of price level change Objective and methodology

5. Measurement of Assets Employee . Application MCS in Public SectorService Organization

&Proprietary Organizations

Reference Text

• Anthony &Govindrajan – Management Control Systems (Tata McGraw- Hill)

• Maciarrillo &Kuby – Management Control Systens (Prentice Hall India)

• Management ControlSystems – N. Ghosh (Prentice Hall India)

4.2 Business EthicsCorporate Governance

Course Content :

1. Evolution ofthrough ethics in business — Culture and ethics — overview ofethics

system,Attitude, Belief A life patterns— Social Economics values andresponsibly

• trusteeship management — Gandhi an Philosophy of wealth management Ethics and

Indianmanagement - Basic framework of Normative ethics Ethics and decision— Making,

Socialresponsibility of business — Ethical aspects of corporate policy,morality and

rationallyin Foal Organization — Moral Relationship between individual and

Organizations.

2, Relationship between ethics and Corporation Excellence —Approaches for Developing

VariousOrientation towards Ethical business Behavior

3. CorporateGovernance — including suggestions of the Adrian Cadbury-report

Kumarmangalamreport and their ethical ramifications.

4. Ethics in International scenario —housing on the unique naturea I ethical determines in a

cross—cu1riral setup guidelines for resolving and examples atcorporate transgressions

5. Moral Evolution of the firm – dealing with the stages ofEthical growth and Organization

andcategorization of Indian trains – national corporate at variousstages of growth

Reference Text

1. Ethics of Managementby Hosmer

2. Ethics ofManagement by Charaborty

3. Ethics by ChandraSekhar

4. What is Ethical inEthics by John Henderson

4. 3.Entrepreneurship Management 100 Marks

Course Content :

(A) EntrepreneurialPerspective:

Concept ofEntrepreneur, Entrepreneurship and Enterprise ; advantagesEntrepreneur

1)Nature and Development of Entrepreneurship; Gender Issues inEntrepreneurship. -

2)The dynamic role o Small Business? Industry in Economic Development

3)Personality of an Entrepreneur! Entrepreneur

4)Innovation and Entrepreneurship

(B) The EntrepreneurialEnvironment:

1)Policy Perspectives in India to promote Entrepreneurship

2)Analysis of Business Opportunities in different sectors of economy atNational and Global levels.

3)Quick - start Routes to establish an Enterprises (Franchising,Ancilliarising & Acquisitioning)

4)Support Organizations for an Entrepreneur and their Role

5)Legal framework for starting a Business industry ri India.

(C) The EnterpriseLaunching

Product/ Project Identification

Developing a ProjectReport/ Business Plan

BusinessFinancing including venture Capital Finance

Managingearly growth of a Business, Incubation Program

NewVenture expansion – strategies and issues

ReferenceText

1.Beyond Entrepreneurship – By James C. Collins, William C. Lazier

2.Entrepreneurship Management – By P. N. Singh, By J. C. Saboo

3.Dynamicsof Entrepreneurial – By Vasant Desai

4.Entrepreneurship Development in India – By Biswanath Ghosh

5.Literature Published by Support Institutions, Viz

i)SIICOM ii) SIDBI iii) MSSIDC iv) NSIC

4.4 ServicesManagement 100 marks

Course content:

1.Introduction — Nature of services

2.Market positioning

3.Service delivery system.

4.New service development

5.Services marketing mix decisions

6.Managing demand, capacity and service assets

7.Service processes — managing service encounter

8.Customer satisfaction and service quality

9.Customer complaints and service recovery

10.Managing service profit cha

11.Managing customer relationships

12.Managing people in service organizations

Reference Text

1. Zeithami. V. M. J.Bitner, aV 0. Greniler (2006), Services Marketing . 4h Ed. McGraw H2I

2. Lovelock C . P.Patterson, and F., Walker (2004). Services Marketing : AnAsia-Pacific and Australian Perspective, 3’d Ed. Pearson EducationAustralia

4.5 Environmental Management 100 Marks

Course content :

1. Significance ofenvironment management - Broad outline of National Environment –policy

Definitionof Environment with particular reference to management.

2. EnvironmentalIssues relevant to India.

3. Present status ofEnvironment Management

4. Major issues Scope of Environment Management Role and Functionsof the government as a

planning,organizing. directing. Implementing and controlling agency.Managerial aspects

involvedin Environment management.

5 Environment QualityManagement - Overview of the role and responsibility of theindustries

6. Total QualityEnvironment Management, ISO 1400 EMS Certification

7. Major Legislationlike air (P & C. P) Act, Water (P & C. P) Act. Environment Protection.

Act1986 Wild life Protection Act etc.

Reference Text

• Krishnamoorthy : Environmental Management (Prentice – Hall India)

• VijayS Chirtris : Changing face of the planet and Environmental Law (SnowWhite)

• Tietenberg : Environmental & Natural Resources Economics(Pearson)

• G.N. Pandey : Environmental Management (Vikas)

• Y.K. Saxena & N. K. Oberoi : Environment Emplaned (Excel)

• N.K. Oberoi : Environmental Management (Excel Books)

Electives

4.6 ProductivityTechniques 100 Marks

Course content: -

1. concept of Productivity - application in manufacturing andservice industries, application in different functional areas.

2. Measurement of Productivity - partial. Multi factor and TotalFactor-Models, Sumath’s Total Productivity Model.

3. Approach to Productivity improvement - Classic ILO approach,lmai’s KAIZEN approach elimination of 3 M’s (Muda, MUra, Muri).

4. Value Analysis and Value engineering - Functional Analysis -Brain Storming . Evaluation and implementation Phases, Practicalapplication for product and process development and cost reduction.

5. Learning Curves - the concept of learning curve, itsapplicability, barriers to its application. quantitative estimationand implication of the learning curve, practical applications inindustry.

6. Job Evaluation - Objectives and need for job evaluation,techniques - point crime and lob classification, Relation between jobevaluation, wage structure and Modern approach through multi skilling

7. Wage Incentives - Financial Motivation techniques, piece rate andtime saved based systems, Profit Sharing Systems, Scanlon Plan.

8. Work Measurement - objectives, methods - time study. worksampling. Pro- determined motion time systems - applicability andlimitations. Process observations. determination and improvement ofvalue adding ratio through reduction of Muda (waste)’

9. Diagnostic Techniques - kedner – Trgre Problem Analysisdecision Analysis and Potential Analysis, Practical applications withcase studies Shirose’s phenomena Mechanism Analysis & conceptof Mura (inconsistencies and it elimination).

10. Quality Circles - Relationship with total quality Management objectives , seven tools-Pareto Analysis, Scatter diagrams- use insolving chronic problems Organizing for quality Circles, Structure,method of implementation of Quality Circles

11. Creativity Based Techniques . Brain Storming, Whole BrainThinking Normal Group Techniques. Use in Creative problem solvingwith practical applications

12. Ergonomics - Concepts, design of workplace to suit the humanbeing use of anthropometric data. principles of motion economy.effect of environment of productivity - Hawthorne experiment. Designof work station, use in conjunction with process Concept of Muri (nonvalue adding strain ) and its elimination.

Reference Text

1. ProductivityTechniques — P. S. Shrike

2. Introduction towork study – A Handbook ---ILO

3. ProductivityJournals Handouts

4 . 6 Total QualityManagement 100 Marks

Course content:

1.Introduction and evaluation of quality movement

2.Contributions of Shewhart, Deming, Juran, Felgenhaum. Crosby

3.Contributions of Japanese pioneers Ishikawa, Taguchi. Taichi Ohno,Shigeo Shingo

4.Statistical quality control basics.

5.Basics of stamping & reliability.

6.Quality tools and techniques

7.Quality improvement and Total Employee Involvement

8.JIT manufacturing and Lean manufacturing through waste elimination

9.Six Sigma tools, quality circles

10.Stastical process control, process capability studies

11.Cost of quality — Juran / crossby.

12.CMM/ PCMM

13.Quality Management in services — the SERVQUAL Model

Reference Text

1. TQM in this ServiceBy R. P. Murthy, R.R.Lakhe

2. Total Quality — ByInstitute of Directors

3. 100 TOM Fools — ByMike Asher, Gopal Kanji

BeyondTOM — By P L Flood

4.6 ProjectManagement 100 Marks

Course cement: . -

1. Introduction Conceptof Project Management. Scope & coverage. Project Function in an

organization— Layoutof Project Department. Role of Consultants in Project Management.

2. ProjectIdentification Selection of product identification bf marketpreparation of feasibility

Study /report Projectformulation —Evaluation of risks preparation of Project report.

3. Selection oflocation & site of the project — Factors affecting location -policies of Central —

Stale Governmenttowards location— Legal aspects of project management.

4. Financial analysis:— Profitability Analysis — Social cost Benefit Analysispreparation of &

budget an Cash Flows.

4) Materials Managementin Project Planning — Procurement— storage — disposal.

5). Financing of theProject :- Source of Finance — Cost implications thereat FinancialInstitutions,

Guidelines for fundingRisk Analyst5 — Sensitivity Analysis.

6. Quantitative Aspectsof projects - PERT/CPM Network Analysis for monitoring of theproject

Other quantitative techniques for monitoring and control of project.

7. ComputerApplications : Selection of software packages for application toproject management -

Reference Text

1. PMP - Proc-ctManagement Professional - Study Guide - By Kimi Heidma

2 Project Management- By S. Choudhary

3. Text Book ofProject Management - Sy P Gopalakrishnan, V. F Ramamoorthy

4. Project Management’- 3y Prasanna Chandra

5. Project AppraisalBy P K. Mattoo

6. Project Management- By Vasant Desai

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As business owners, we understand what it takes to build a successful company. We’ve invested more than $10 million in over 50 of them.

We are interested in businesses where our investment can be leveraged by the additional resources and support Sofia can bring to foster success.

Information Technology

Two of our managing partners have extensive experience as operators and investors in a variety of information technology businesses, including those that employ software, hardware, apps, analytics, IoT and/or AI technology and provide transformative, value-added outcomes for businesses and consumers.

Enterprise Solutions

One of our managing partners has been a serial entrepreneur in this space. Another has lengthy experience with a wide variety of technology innovations that will enhance business processes and operations.

Technology

Technologies that provide value to businesses and create change — whether it be materials-based, green-focused, IoT or new electronic capabilities.

Health and Wellness

Technology (materials, IT, analytics) applied to the health and wellness market space is an area in which we are very interested and involved. Our networks and resources in the health and wellness space are extensive.

Sofia Fund is interested in companies with:

• Excellent, experienced management teams
• Scalable business models focusing on B2B markets
• Proprietary positionings
• Growing, large markets
• Well-defined, demonstrable business model with proof of concept revenues
• Future exit that can be leverage with Sofia’s network and resources

3m Optical Systems Managing Corporate Entrepreneurship Case Study

Typical investments by Sofia are from $100,000-$500,000 in $500,000-$2 million rounds of equity. We are looking for opportunities where ideally there are no more than 2-3 subsequent funding rounds and exits are within 3-5 years. Preferred investments are in the form of preferred stock in C corporations. Only US registered corporations will be considered.

Sofia Application Process:

Companies should apply directly to Sofia Fund using the application link on this site. We are currently investing from Sofia Angel Fund II.

Deals are reviewed regularly by the screening committee and interest will be communicated. Deals candidates will be asked to present to the Sofia Fund managing partners, followed by due diligence, if appropriate.

Cathy Connett, CEO

Cathy Connett is CEO and managing partner of Sofia Fund, which invests in high-growth women-lead businesses. She is also president and founder of CorConnections, which specializes in guiding businesses through new business initiatives, equity infusions, ownership transitions, and the building of alliances and partnerships. Cathy’s clients have included Sage Electrochromics, North Star Photonics, Hot Shot Products, JJ Hill Library and Hermes Floral.

Cathy is committed to making a difference by fostering the economic value created by small to medium-sized businesses. Cathy has served as the director of the Center for Entrepreneurship at the University of St. Thomas and, for the last 19 years, helped initiate multiple programs to support the entrepreneurial community, including the Minnesota Seed Capital Network, Women to Women (W2W) investment group and the Sofia Angel Fund. She has also served twice as a judge for the regional Ernst &Young Entrepreneur of the Year awards. Cathy has served on a number of private company boards, including Smarte Carte, Hot Shot Products, Woodland Container Corporation and Vixar and non-profit boards including MDI, Minnesota Project Innovation and the Harvard Business School Alumni Association, where she chaired the board, which serves the 65,000-member international alumni community. Cathy’s formal education includes an engineering degree from Vanderbilt University and an MBA from Harvard Business School. She has a diverse operational background in all functional areas, in union and non-union environments and in a wide range of B2B industries and marketplaces. Her experience includes roles at large companies such as Procter & Gamble, Boise Cascade and 3M as well as within start-up and small private companies.

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Lisa Crump

Lisa Crump is founder of Cairn Ventures, a company focused on making early stage investments in high-growth potential companies in the Midwest. She is also a managing partner of Sofia Fund, which invests in high-growth women-led businesses. Lisa has more than 25 years of leadership experience in start-up and later-stage growth companies in the technology manufacturing sector. She is co-founder of Stratasys, Inc. (NASDAQ: SSYS), a high tech manufacturer of 3D printers used for rapid prototyping and additive manufacturing.

Lisa is one of the company’s original directors, and was corporate officer and led marketing and European sales distribution when total revenues were $36 million. A trailblazer in medical 3D modeling, she led a talented team to secure FDA approval for the first 3D printer used in a hospital setting in support of surgeons for enhanced patient outcomes. Lisa served as board chair of MedModeler, LLC, a Stratasys spinoff for utilization of rapid prototyping technology with medical imaging modalities. She began her business career as the executive responsible for distributor sales and marketing for SI Technologies, Inc., a semiconductor equipment and weigh-scale gauge manufacturer that grew to $35 million in revenue before being acquired. Lisa holds a BA from Washington State University and earned an MS degree from Portland State University. She completed the ISS-Certified Director Training Program at UCLA’s Anderson School of Management and Wharton Business School Executive Education courses. She has served as a director, investor or advisor to many companies and organizations. She’s active in supporting community based non-profits, including High Tech Kids as a judge and sponsor for the engagement of youth in the sciences. She supports entrepreneurs in the community, with a focus on helping change the trajectory for women in growth-oriented companies. She’s active with Minnesota Venture Conference, WE* (westart.mn) Initiative at the Holmes Center for Entrepreneurship/University of Minnesota, MN Cup, Twin Cities Start-up Week and Pitch Fest. Lisa is a founding member of Growing Women’s Capital and an active member of Gopher Angels and the national Angel Capital Association.

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Joy Lindsay

Joy Lindsay is the president and co-founder of StarTec Investments, a private venture capital firm founded in 1998 focused on investing in high-tech companies based in the Midwest. Joy is also a partner of Sofia Fund, which invests in high-growth women-lead businesses. Joy is a member and past chair of the Minnesota High Tech Association board of directors, a member of the Advisory Board at the Holmes Center for Entrepreneurship at the University of Minnesota, The Advisory Board of the Office of Technology Commercialization at the University of Minnesota, and has served as secretary and vice president of the Minnesota Venture Capital Association.

Joy is a judge for the Minnesota Cup business plan competition and serves on the planning committee for the annual Minnesota Venture and Finance Conference. Joy takes an active role in StarTec’s portfolio companies, and routinely serves as a board director or board observer for a number of early stage companies including Apprise Technologies, Field Solutions, Restore Products, WindLogics, Kidizen, Pramata, Halo Innovation, and Iconoculture. Joy served on the state of Minnesota’s Science and Technology Advisory Commission, was earlier appointed by former Governor Pawlenty to the 21st Century Tax Reform Commission, and was a member of the Twin Cities Advisory Council of the Minneapolis Federal Reserve Bank of Minneapolis. Prior to founding StarTec, Joy was a senior vice president in the Westlaw division of West Publishing (now Thomson Reuters). She started her career at West Publishing in software development, and held numerous leadership positions in IT, customer support, account management and sales. After the sale of West Publishing to Thomson Reuters, Joy participated on a transition team of six executives to oversee the integration of two companies. She has a B.A. in mathematics from Carleton College and an MBA from the University of Minnesota.

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Laura McCoolidge

Laura McCoolidge is a managing partner of Sofia Fund, as well as founder and CEO of Raven Enterprises, a CFO boutique consulting company. Clients of Raven Enterprises have ranged from early stage biotech companies to real estate development companies.

Laura has had the opportunity to serve as the director of two Midwest angel networks, the Mid-America Angels and the Nebraska Angels. The Mid-America Angels network is comprised 100+ angel investors, investing in seed stage companies located in the broader Midwest region. Prior to Mid-America Angels, Laura served as the Executive Director of the Nebraska Angels for five years. Under Laura’s leadership, the organization grew to become a leading angel network in the Midwest. The number of investing members expanded by 100 percent while deploying just over $16 million in capital across 31 portfolio companies. During her tenure with Nebraska Angels, Laura collaborated with the regional angel network leaders to establish a Midwest Angel coalition, a syndicate of angel networks working together to streamline deal opportunities, communications and resource support. Additionally, Laura participates as a mentor in Pipeline Entrepreneurs and serves as a board director for NE Enterprises LLC, an organization created to evaluate early stage and international investment opportunities for the University of Nebraska Medical Center. Laura graduated from the University of Nebraska – Lincoln with a bachelor’s degree in accounting and finance.

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Dee Thibodeau

Dee Thibodeau is the founder and CEO officer of Charter Solutions, a Women Business Entity (WBE) Certified Minnesota-based consulting firm focused on bringing fresh perspectives to tough business problems through a potent combination of business experience and technology expertise in the areas of analytics and professional services. Charter Solutions is alliance partners with both Tableau and AWS and concentrates in the healthcare, financial and government areas across the United States. Dee is also a partner of Sofia Fund, which invests in high-growth women-led businesses.

Dee has led Charter Solutions in delivering sustained profitability and annual revenue growth while maintaining over 80 percent of clients in long-term customer relationships. Her expertise and passion are focused on business process improvements that profoundly increase business quality and efficiency. An experienced board member, entrepreneur, and investor in emerging companies, Dee has made companies successful by creating highly productive teams focused on strategic planning, customer relationships, sound business practices and innovative uses for new and existing technologies. She has served in top executive positions in the technology and financial industries since 1986, when she served as president of the largest computer training facility in the Midwest. She has been president of Arco Transcription and EDI Solutions, a translation software developer, where she negotiated its merger with St. Paul Software and served as executive vice president thereafter. Dee has a Bachelor of Science degree from the Minnesota State University, Mankato, and attended the Executive Management Development Program at University of St. Thomas. She currently serves on the M Health Board, and Chair of Patient Care and Quality, Minnesota High Tech Association and Women’s Health Leadership Trust Board. She has served on a number of boards including M Health, BRAAS, Dri-Steem, Milestone Investments, The Credit Company, Microworx, Women Corporate Directors, Minnesota Visiting Nurse Association, among others.

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Fund Advisory Board

Deb Bauman, Brigid Bonner, Jeannine Rivet, Barb Stinnett

Current Women-Led Portfolio Companies

Since 1998, Sofia Fund and its managing partners have invested more than $10M in over 50 companies.

Apprise Technologies Inc.

Sensor-based equipment for the aerospace, environmental and process control markets.

Acquired by Ecolab.

Coolibar

Trusted experts in sun safety, Coolibar designs, manufactures and markets sun protection clothing.

Acquired.

Gentra Systems

Life science tools focused on the area of nucleic acid purification products.

Acquired by Qiagen.

iconoculture

Consumer research and advisory firm that provides consumer trend and market research services.

Acquired by CEB.

Magnet 360

Technology-based strategy and marketing firm aligned with Salesforce.com.

Acquired by Mindtree.

Rebiotix

A clinical stage biotechnology company revolutionizing the treatment of debilitating gastrointestinal (GI) diseases by harnessing the power of the human microbiome. Develops standardized and stabilized, regulated drug products that restore the gut microbiota.

3m Optical Systems Managing Corporate Entrepreneurship Summary

Acquired by Ferring Pharmaceuticals

Tactile Medical

Provides clinically proven, at-home treatment options for lymphedema and chronic venous insufficiency with continuity of care, service, support that helps improve outcomes, reduce costs and gives people their lives back.

IPO

Vixar

Manufactures both standard and custom designed short wavelength (660nm to 1000nm) VCSEL-based optical components and subassemblies for sensor and device applications within the biomedical, industrial, office product, automative and consumer industries.

3m Optical Systems Managing Corporate Entrepreneurship Slideshare

Acquired by Osram Semiconductors, Inc

xiotech

Data storage solutions.

Acquired by Seagate.

3m Optical Systems: Managing Corporate Entrepreneurship

You could say we’re no ordinary angels.

We work side-by-side with our entrepreneurs, connecting them with resources and taking them, and our co-investors, to profitable exits.

We’re Sofia Fund. We find, invest in and grow these exceptional women-led companies. Join us.