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William Arens, Michael Weigold, Christian Arens. Taking a comprehensive view of the industry, Arens presents advertising from the creative stand-point.
Автор: Warton, Wind Jerry
Название: Beyond Advertising: Reaching Customers Through Every Touchpoint
ISBN: 1119074223 ISBN-13(EAN): 9781119074229
Издательство: Wiley
Рейтинг:
Цена: 2655 р.
Наличие на складе: Ожидается поступление.
Описание:
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change?
Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities.
This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints
Within U.S.A. About this Item: McGraw-Hill/Irwin, 2011. Condition: Good.
Find 942 M: Advertising 3rd Edition by Arens et al at over 30 bookstores. Buy, rent or sell. New, Used, Rent, Ebook, International, Instructor. New, Used, Rent. Instant download M: Advertising 3rd edition test bank by Michael F. M Advertising 2nd edition by Arens Schaefer and Weigold Solution Manual.
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Your satisfaction is guaranteed! Please note that items may contain writing and/or highlighting and may not include CDs, access cards, or other supplementary material. Items ship in quality packaging within 2 business days. Seller Inventory # 460 2.
A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less.
Essentials of Contemporary Advertising by Arens, William; Schaefer, David; Weigold, Michael A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less. International Student Edition (ISE) same as U.S.edition I had to buy this book for a college class, 'Principles of Advertising.' I couldn't locate an inexpensive copy of the U.S.
Advertising Arens Schaefer Weigold Funeral Home
Advertising By Arens Schaefer Weigold
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Version, but it turns out the ISE (International Student Edition) is the exact same thing as the U.S. Version but for less-than-half the price. I compared the table of contents with my instructor's U.S. Version, and it all checked out the same. The cover page is different, but so far, all the images inside are also the same as her copy.
Advertising Arens Schaefer Weigold Research
I think it's terrible that publishers charge one price to U.S. Residents, and another to the rest of the world, which cannot afford the U.S.